INTRODUCING US
Westars Corporate Affairs was founded in early 2018 by its partner, the engineer Roberto Badra Sallum, after three decades of experience and achievements.
Between structural uncertainties, believing in innovative processes, and in the skills which new leaders require to expand their vision and seek for new growth opportunities, Roberto has decided to found Westars, a company specialized in Corporate and Government Affairs and other segments of our portfolio.
Corporate and Government Affairs – Strategic advice to its customers through the monitoring of external stakeholders and external potencies which could impact their businesses, aiming to act as a catalyzer to create convergences. Read more...
Executive Board / Senior Advisor - Participation in boards of directors. Read more...
Real Estate Assets - Structuring and trade, focusing on potential investors, fund managers and family office. Read more...
Technology – Consulting and Services. Development of the QZela service platform. Read more...
MEET THE TEAM
Roberto Badra Sallum – Founding Member
Engineer, graduated from Mackenzie University and MBA in Public Management from Getulio Vargas Fundation, with experience in Corporate Governance, Institutional, Governmental and Investor Relations. His professional career of three decades has accumulated knowledge as a counselor, entrepreneur and executive of companies of the industrial, engineering, real estate, technology, private concession of public service sectors and through voluntary participation in representative entities in his activity area.
Edson Luís Rocha – Technology Segment
Graduated in Computer Science and Electronics and Mechatronics Technologist, with a lot of experience in Software Engineering, IT Governance and Project Management focused on technological updating. With more than 30 years in the IT area, working as an executive, consultant and technology and outsourcing supplier services to large companies in the financial, insurance and mining sectors.
SEGMENTS
Institutional and Governmental Relations
Structural uncertainties happen in the external world and out of the control of leaders, being today acting forces and which might compromise companies destiny. There is a need of "being" to be a company that strikes, in other words, to quickly identify the sources of uncertainty, to set a path and make adjustments to take the company to success.
In this segment we put our advisory support at the disposal of strategic vision companies seeking to consolidate relationships of trust, crisis mitigation and business expansion. We are present in Public and Private institutions of the various sectors of our economy.
Executive Board / Senior Advisor
We believe that the changes are impacting on new behavioral forms and that the future of the real estate market for investors will happen through the listing of funds under the management of companies from the financial sector, the so-called fund managers. Those interested in acquiring real estate for income are now adhering to real estate fund quotas, with advantages such as not having to manage their assets, remain with financial liquidity, among others. In this segment, we offer our experience to be part of or to represent partners or shareholders in boards of management of anonymous or limited companies, institutes and foundations or to act as senior advisor to governance committees and special projects.Real Estate Assets
We believe that the changes are impacting on new behavioral forms and that the future of the real estate market for investors will happen through the listing of funds under the management of companies from the financial sector, the so-called fund managers. Those interested in acquiring real estate for income are now adhering to real estate fund quotas, with advantages such as not having to manage their assets, remain with financial liquidity, among others.
In this segment, we provide our experience to structure and trade the assets of owners who intend to demobilize real estate or to anticipate their income from projects that enable medium and long-term investment returns to potential investors, real estate fund managers and family-offices.
Technology
Se compararmos os algoritmos matemáticos com o cérebro humano para executar uma tarefa, entendemos como a velocidade e abrangência das informações são multiplicadas exponencialmente. A capacidade de conexão entre pessoas, processos e empresas através da tecnologia fazem parte do nosso dia a dia e, daqui para frente, do nosso vocabulário pessoal e empresarial. Não é de hoje que nos preocupamos com a organização do futuro, com a vontade de fazer algo mais. Resolvemos unir a nossa intuição com conhecimento e experiências de case de sucesso em gestão de serviços privados para o setor público. Decidimos encarar o desafio e fundamos a “Westars Technology Group” (Westars TG), uma sociedade de propósito específico para o desenvolvimento do
. Service platform in operation since August 2019, available from Apple Store e Google Play.
In this segment, we offer our experience of idealizing, structuring and developing applications and services, which will take your company in touch with the costumer in many ways, for the purpose of end-to-end interconnection among other interactivities.VISION, MISSION, VALUES, COMPETENCES, SKILLS
VISION - Consolidate the company's business segments.
MISSION - Enable the best results for your clients and shareholders.
VALUES - Trust, respect, transparency, performance, profitability.
COMPETENCES - Focus on results, teamwork, alliances and strategic partnerships, leadership.
SKILLS - Perceptual acuity, identifying opportunities in uncertainty moments, ability to make the organization be directional and agile.
ACHIEVEMENTS
1990s
• Governance in large multinational corporation
• Assets machinery and equipment trade
• Real estate business accomplishment
2000s
• Mergers, acquisitions and partnership split;
• Crisis management / maintenance of contractual rights;
• Operational, administrative and institutional management of public concession of private service (urban furniture - tends for bus users)
2010s
• Businesses expansion in the construction segment;
• People / teams / processes / innovation Management;
• Restructuring and implementation of corporate governance;
• Mergers and acquisitions of companies;
• Executive Director (shareholder representative).
Towards 2020
NEWS
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Os setores que se prepararem com suas pautas de demandas para interlocução junto ao setor público, poder executivo e legislativo, nas esferas federal, estadual e municipal terão oportunidade de terem seus interesses sob forte foco Leia mais...
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Edifício comercial com rentabilidade e locatário monousuário.
Condomínio aeronáutico – interior de São Paulo – pista de 1.200m x 30m
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